Which of the following is a personal characteristic that influences an individual's buying decisions?
a. Lifestyle
b. Culture
c. Motivation
d. Learning
ANSWER: a
A person's buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender, age, and life cycle stage, and personality, self-concept, and lifestyle. Individual characteristics are generally stable over the course of one's life.
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Which of the following is a horizontal information flow?
a. sales order department requests credit approval from credit department b. sales order department acknowledges the order to the customer c. warehousing sends completed picking ticket to shipping d. all of the above are horizontal information flows
Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? A) advertising B) direct marketing C) events and experiences D) sales promotions E) publicity
The Restatement provides that a promise following the rendering of emergency services is binding even if not supported by consideration if necessary to prevent injustice
Indicate whether the statement is true or false
Briefly describe the four-stage model of forgiveness.
What will be an ideal response?