What percentage of sales from new products is indicative of industry leaders?
A) 50%
B) 7.5%
C) 10 to 15%
D) above 75%
E) 20 to 25%
A
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Although it might seem that the market leader has the most going for it, challengers often have what some strategists call a ________. The challenger observes what has made the leader successful and improves upon it
A) "marketing myopia" B) "second mover advantage" C) "absolute advantage" D) "blue ocean strategy" E) "red ocean strategy"
The centerpiece of Cognizant Technology Solution's operations is the company's innovative ________________ business model.
A. insource-outsource B. offshore-onshore C. global-local D. foreign-domestic
John was driving his friend, Mary, back to her home in his new car. On the way to Mary's home, the car's brakes malfunctioned and they got into an accident. Which of the following is true in this situation?
A) Mary can recover from a strict liability lawsuit against the manufacturer of John's car. B) Mary can file a strict liability lawsuit against John. C) Mary can file a negligence lawsuit against the dealership that sold John his car. D) John can file a negligence lawsuit against the dealership from which he bought the car.
At ABA, what was the purpose of external consultants coaching managers after employee survey results were collected?
a. to demonstrate commitment to the organization b. it was part of the consultants’ contract c. managers did not understand the survey data d. to guide self-exploration and personal development