Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as
A. product differentiation.
B. product repositioning.
C. perceptual mapping.
D. product positioning.
E. product placement.
Answer: B
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Information to develop a project network is collected from the
A. Budget. B. Responsibility matrix. C. Work breakdown structure. D. Project proposal. E. Organization breakdown structure.
According to the text, why do some sales trainers encourage salespeople to plan questions to ask during sales presentations?
A. Determine how a prospect feels about their current supplier B. Provide positive feedback about MCI to buyers C. Assess verbal and nonverbal feedback about MCI D. Request additional information about their own products E. Gather statistical information for MCI management
Given the contingency table shown here, find the probability P(V'), that is, the probability of the complement of V.Cell Phone Service ProviderCountySprint (S)AT&T (A)Verizon (V)Row TotalMacomb (M) 17 25 8 50 Oakland (O) 19 38 13 70 Wayne (W) 24 37 19 80 Col Total 60 100 40 200
A. .80 B. .30 C. .50 D. .15
In a relational database each ____ should be unique
a. row b. record c. tuple d. All of the above