Rhetorical structure can be defined as the way in which ________
A) academic and professional research is reviewed
B) a group of values is characterized
C) a set of words and expressions unique to a field or topic are used
D) a piece of writing or a speech is presented, developed, organized and supported
D
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Lobbyists do not have to register with the government or identify their clients
Indicate whether the statement is true or false
Video news releases (VNRs) emphasize the generic products to be sold rather than the brand names. But what major problem do organizations face when producing VNRs?
a) Uncertainty of usage b) More competitors c) Smaller audience d) Media rights
Issue selling refers to
A) a grass roots initiative by employees to persuade management to take action on an issue such as flexible working hours, gender equity, or environmental sensitivity. B) employees promoting a new product or solution for a production problem. C) public relations teams persuading employees to adopt a new corporate mission statement. D) cumulative messages presented to the public in response to a crisis. E) all of the above
Michelle is applying for the position of junior copywriter in an advertising firm. In which section of her cover letter should she include her request for an interview with the employer?
a. Action step
b. Body
c. Introduction
d. Conclusion