The key ingredient in a firm's financial planning is an accurate sales forecast
Indicate whether the statement is true or false
TRUE
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Which of the following is a criticism of direct marketing?
A) unwanted and misleading messages B) inability to build brand awareness C) low chances of customers avoiding messages D) inability to control marketing communication E) inability to maintain information security
The matching of revenue with inventory costs is best achieved with the FIFO method
Indicate whether the statement is true or false
Coinsurance is common in property insurance as a means of sharing risk between the insurer and insured
a. True b. False Indicate whether the statement is true or false
Product differentiation refers to
A. the unique combination of product benefits received by targeted buyers. B. those characteristics of a product that make it superior to competitive substitutes. C. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs. D. the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights. E. a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.