The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown, as its primary character. Which message execution style is used by McDonald's?
A) technical expertise
B) lifestyle
C) personality symbol
D) image
E) slice of life
C
You might also like to view...
Both the budgeted quantity of material to be purchased and the budgeted quantity of material to be consumed can be found in the
a. material purchases budget. b. production budget. c. pro forma income statement. d. cash budget.
Which of the following statements is TRUE?
A) A term of fitness for general use can be excluded by agreement of the parties. B) A term of fitness for a particular use can be excluded by agreement of the parties. C) A term that goods sold by description correspond with their description can be excluded by agreement of the parties. D) Both A and B E) All of the above
Identify the ten major categories of supply chain risk
What will be an ideal response?
According to the text, what term best describes the location where the product is actually distributed to the target market?
a. the place b. the distributor c. the address d. the site