A preemption rate is a lower rate paid by the advertiser when the advertiser agrees
A. to be bumped if another advertiser pays the higher, original rate.
B. to accept a rerun of an ad that was initial run incorrectly.
C. to buy a specific amount of ad time.
D. to allow the station to play the ad at any point during the day.
E. to a year-long contract.
Answer: A
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Which of the following is an example of retailing?
A) Dylan's sends catalogs to retail, industrial, and institutional customers. B) SEZ U Inc. sells a limited line of fast-moving goods to small retailers for cash. C) BEL Inc. sells consumer packaged goods to merchant wholesalers and distributors. D) Praxis International sells products to consumers directly through the Internet. E) Hub Styles procures its raw materials directly from farmers in the region.
Pursuant to the power given to it by Article III of the U.S. Constitution, Congress has established the U.S. courts of appeals
Indicate whether the statement is true or false
The status of work groups might have a little influence on the feelings of self-worth, confidence, group potency, and desire to work in the group for ______.
A. individualists B. collectivists C. externalists D. virtualists
Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD. Marlin has many rivals based in China and other emerging markets. The company cannot compete on labor costs so it used a ________ strategy to automate its production and now specializes in high-end products.
A. differentiation B. focus strategy C. overall cost leadership D. low cost leadership