One of the primary jobs of an informative speech is to

a. bring coherence and focus to information.
b. persuade and actuate the audience.
c. entertain and relax the audience.
d. appeal to the emotions of the audience.


a. bring coherence and focus to information.

Communication & Mass Media

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Muckraking is

A) offering discount rates to advertisers. B) an early term for investigative reporting. C) an outdated term for unscrupulous advertising. D) seeking revenue from auxiliary sources.

Communication & Mass Media

Which research method is called the "heartthrob approach"?

A) galvanic skin checks B) heart monitors C) heatmapping D) viewer letters and phone calls

Communication & Mass Media

Describe a situation in which you had to work with a small group to make a decision. This

may have been at home, with friends, for a school or community project, or at work. Which characteristics of successful small groups did this group have, and which did it lack? For example, did the group make decisions by vote, compromise, or consensus? What will be an ideal response?

Communication & Mass Media

Persons with a high power-distance culture prefer

A. individualism and authoritarian leadership. B. low levels of conformity among group members. C. nonconformists and democratic leadership. D. hands-off leaders, or shared leadership. E. conformity and directive leadership.

Communication & Mass Media