Buzz marketing works because people trust someone else's opinion more than paid advertising and because people like to share their opinions
Indicate whether the statement is true or false
TRUE
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When one listens to negative feedback, there is a tendency to ______.
a. stop and ask for positive feedback b. immediately answer with excuses or counter-information c. get up and leave the room d. ask for more
Reseller markets consist of ________
A) government agencies that buy goods and services to produce public services B) individuals who buy goods and services for personal consumption C) firms that buy goods and services to assemble overseas D) firms that buy goods and services to sell at a profit E) firms that buy goods and services for further processing
Failure to record dividends paid would result in which of the following?
A) Net income being understated B) An increase in total liabilities C) Stockholders' equity being overstated D) Net income being overstated
Kaizen means
a. employee enpowerment. b. implementation of a centralized organizational structure. c. continious improvement. d. doing in the Japanese way.