Which of the following statements is (are) true concerning big firms?
A) Many firms maintain in-house marketing research departments.
B) The marketing research department's place in the organizational structure may vary considerably.
C) Firms with in-house research departments never use external research suppliers.
D) Both A and B are correct.
D
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All of the following are examples of subsequent events that would be disclosed in the footnotes to the financial statements except
A. fire or flood loss. B. a litigation settlement. C. a bond issuance after the balance sheet date. D. the write off of a significant uncollectible account.
New Jersey's dollar-a-day auto insurance coverage is limited to
A) elderly individuals. B) Medicaid recipients. C) drivers under age 25. D) high-risk drivers.
Which of the following best describes an organic social ad?
a. Contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand. b. Includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. c. Is shared on a person's activity stream following a brand interaction. d. Motivates the receiver to get involved with the message and help spread it to others. e. Occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.
The Kruskal-Wallis test can be used to determine whether a difference exists between two populations. However, to determine whether one population location is larger than another, we must apply the Wilcoxon rank sum test
Indicate whether the statement is true or false