Which of the following asserts that people tend to refrain from expressing opinions that differ from the majority viewpoint?
a. spiral of silence theory
b. principles of influence theory
c. diffusion of innovations theory
d. uses and gratification theory
a. spiral of silence theory
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A campaign uses paid media to raise awareness which in turn garners earned media. Do either or both of these yield a measurable outcome? Explain with examples.
What will be an ideal response?
Researchers have estimated that humans have between 5,000 to 250,000 different facial expressions
Indicate whether the statement is true or false
All of the following research types are conducted in public relations except:
a) Applied research b) Basic research c) Introspective research d) Cultivation research
Symbolic Interactionism reflects a belief that:
b. Meaning is created through communication and then impacts responses c. Interactions about reality are less frequent than interactions about symbols d. Words are only an expression of reality e. All of the above are true about Symbolic Interactionism