If you are writing a commercial where the announcer speaks for a full 60 seconds, the desired word count is
a. 130 to 160
b. As much as 200 if your talent can talk faster
c. 60 to 75 so you give the announcer more time
d. Irrelevant because you can always change the length of the spot
a. 130 to 160
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The speaker's ability to evoke emotions from the audience is known as
A) pathos. B) logos. C) ethos. D) eros. E) bathos.
A recent study by Common Sense Media found that:
a. most toddlers don’t watch very much TV. b. children who watch children’s programming, like Sesame Street, are smarter than other children. c. children under age 8 are spending more time than ever using mass media. d. there is no direct correlation of viewing violence on television with aggressive behavior.
Happiness or joy is the:
A) ?emotional energy that stems from believing something desirable is likely to happen. B) ?feeling experienced when a threatening situation has been alleviated. C) ?feeling of self-satisfaction and increased self-esteem as the result of an accomplishment. D) ?buildup of positive energy when we accomplish something or have a satisfying interaction.
The McAllister family has a rule that there will be no television viewing after eight o'clock on school nights. Which of Lull's rules governing television viewing is represented by this rule?
A. authoritative rules B. tactical rules C. habitual rules D. parametric rules