What are the three basic rules of brainstorming?
What will be an ideal response?
No idea is too ridiculous. Each idea presented belongs to the group, not to the person stating it. No idea can be criticized.
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Which of the following best explains the goal of neuromarketing?
A. using subliminal messages to influence consumer decisions B. observing and tracking consumer behavior on the Internet C. collecting data about responses to advertising and products by measuring consumers' brain activity D. designing marketing research experiments using the Internet E. analyzing data from various sources to answer complex "what if" questions
Problems with the matrix structure are as follows:
A. upper management is no longer involved in key decisions of the IC. B. global branding and production coordination are hindered. C. functional concerns are ignored. D. two or more managers must agree on decisions, which can lead to slow decision making. E. special divisions often must be established to serve heterogeneous customer segments.
Entrepreneurs often suffer from a lack of opportunities.
Answer the following statement true (T) or false (F)
The liability for general obligation bonds should be recorded in the:
A. Governmental activities journal. B. Capital projects fund. C. Debt service fund. D. General Fund.