The American railroad industry faced a serious decline in the 20th century. What business did rail executives believe they were in at that time? What business is a railroad company really in? Why is the difference important?
What will be an ideal response?
In his famous Marketing Myopia article, Theodore Levitt argues that senior managers of 20th century American railroads defined their businesses too narrowly by proclaiming, "We are in the railroad business!" This myopic view caused these managers to lose sight of who their customers were and what they needed. Thus, railroad managers only saw other railroads as their direct competitors and failed to develop strategies to compete with airlines, barges, pipelines, and trucks - firms whose offerings carry both goods and people. As a result, many railroads either were forced to merge with other railroads (or other firms) or went bankrupt. Railroads would have fared better if they had realized they were in the transportation business.
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Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Presenters should always avoid walking from one side of the room to the other and instead stay in one location for the duration of the speech. 2. Speaking at a slightly faster rate than average is sometimes preferred to a normal speed. 3. Manuscript style outlines help to increase the conversational quality of a presentation. 4. PowerPoint slides should be set on a timer so that the speaker stays on track with their allotted time.
Ensuring the message has an attractive, professional appearance takes place in which step of the writing process?
A) Drafting B) Proofreading C) Planning D) Completing E) Writing
"Simon, I'd like you to first report your coworker's misbehavior to your immediate supervisor, not me, your division manager. I trust that the two of you can resolve the matter," said Bob Taylor. "If not, your supervisor will raise the matter with me. We follow what is called a bureaucracy approach to management, and we use the chain of command because
A. the supervisor does not need to be involved in solving problems in his/her work unit." B. decision making in a bureaucracy is always the most rapid." C. flexibility is always important." D. efficiency and success are realized by following the rules in a routine and unbiased manner." E. a bureaucracy is always the most appropriate model for an organization."