Wire services provided the first truly global news distribution system.?

a. True
b. False


ANSWER:
True

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Storytelling and emotion is more important than data in B2B marketing. 2. Holistic user experience is a not major factor in B2B marketing. 3. Public sector marketing involves marketing goods to private companies.

Communication & Mass Media

Kirsten does not consider herself very athletic, but she has enjoyed spending time with her new friend, Xavier, who takes her hiking and biking. Kirsten has, in turn, introduced Xavier to the theater, which he has learned he enjoys. This facet of their attraction is based on:

a.  similarity.   b.  proximity.   c.  complementarity.   d.  homophily.

Communication & Mass Media

Representing someone else's information in a speech or paper as though it were your own is called ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

______ is maintaining the same level of partiality and connection to both parties.

A. Power balancing B. Equidistance C. Face saving D. Impartiality

Communication & Mass Media