After success with its Netflix series Jessica Jones and Daredevil, Marvel launched two additional series, Iron Fist and Luke Cage. By doing this, Marvel employed a ________ strategy.
A. customer development
B. product development
C. diversification
D. market penetration
E. market development
Answer: B
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According to Harvard Business School professor Michael Porter, strategic positioning means _____ to achieve sustainable competitive advantage.
A. aggressive growth B. distinctive positioning C. collaborative planning D. strategic alliances E. retrenchment
What does a yield curve show?
A. The yield to maturity on the vertical axis and the time to maturity on the horizontal axis B. The time to maturity on the vertical axis and the yield to maturity on the horizontal axis C. The yield to maturity on the vertical axis and the maturity date on the horizontal axis D. The maturity date on the vertical axis and the yield to maturity on the horizontal axis
In the executive opinion method of forecasting, the marketing manager might simply rely on his or her own opinion to predict sales
Indicate whether the statement is true or false
How can an organization make a social media site more engaging for the audience?
What will be an ideal response?