List and briefly describe the major groups developed by SRI International's VALS system
What will be an ideal response?
a. Innovators: These are successful, sophisticated, and active people with high self-esteem and significant resources.
b. Thinkers: Mature, satisfied, comfortable people who value order, knowledge, and responsibility.
c. Experiencers: These people are young, vital, enthusiastic, impulsive, and rebellious and seek variety and excitement.
d. Achievers: They are successful career people who feel in control of their lives.
e. Believers: These are conservative, conventional people whose beliefs revolve around family, church, community, and their country.
f. Strivers: Trendy and fun-loving, they are striving to find a place in life.
g. Makers: These are practical people who have constructive skills and value self-sufficiency.
h. Survivors: They are poor, ill-educated, low-skilled, and elderly, with concerns about security and safety.
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A. Norming B. Storming C. Performing D. Adjourning E. Forming
A special type of resale store where merchandise is donated and proceeds go to charity is called a(n)
A. dollar store. B. extreme-value retailer. C. consignment shop. D. supercenter. E. thrift store.
Which of the following is not a reason for a client to employ cash management techniques?
a. Speed the collection and deposit of cash. b. Reduce the effect of compensating balances. c. Reduce the amount of paperwork. d. Automate the cash management process.
What part of the speech introduction is known as the “why” statement?
a. getting the audience’s attention b. introducing your thesis c. demonstrating importance and credibility d. preview of main points