Gaetana is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Gaetana monitor and manage?
What will be an ideal response?
The three participants in consumers' immediate environment are the company, competition, and corporate partners.
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________ scaling is a comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion
A) Constant sum B) Q-sort C) Paired comparison D) Rank order
The ______ stands for, or represents, something else.
a. example b. word c. symbol d. definition
Shaun is a student who has received an academic scholarship to State University. The scholarship paid $14,000 for tuition, $2,500 for fees, and $1,000 for books. In addition, Shaun's dormitory fees of $8,500 were paid by the university when he agreed to counsel freshman on campus living. What amount must Shaun include in his gross income?
A. $9,500 B. $2,500 C. $11,000 D. $8,500 E. $0-none of these benefits are included in gross income.
Which of the following ordinarily would be treated as a revenue expenditure rather than a capital expenditure?
a. Repair and maintenance on buildings b. The replacement of a major component of a building c. An addition to an existing building d. Rearrangement costs that are identifiable, material, and are expected to provide discernable future benefits