With respect to the basic estimates in the Nielsen Audio report, rating refers to

A. the percentage of listeners who watch TV commercials for more than five minutes.
B. the percentage of total estimated listening audience.
C. the percentage of listeners who watch TV commercials for a minimum of five minutes.
D. the percentage people involved in preparing the Arbitron ratings report.
E. the percentage of listeners in the survey area population.


Answer: E

Business

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A firm has segmented its customers into two groups: high-volume customers and low-volume customers. Explain the different styles of communication the firm should implement to reach each group of customers

What will be an ideal response?

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a. recognize sick pay as an expense when actually paid. b. recognize an estimated current liability for unused sick pay at the end of each period. c. recognize an estimated noncurrent liability for unused sick pay at the end of each period. d. accrue or not accrue sick pay based on historical rates of absenteeism.

Business

Which of the following is true of bonded warehouses?

A. They are operated by transportation firms. B. They are intended to be places for trade and business. C. They help shippers in avoiding tariffs and quotas. D. They are owned by the government.

Business