Focus groups should not be the only research design used when ________.
A. obtaining general background about a topic
B. stimulating new ideas for products
C. facing a high-risk decision
D. diagnosing problems
E. uncovering perceptions about a brand
Answer: C
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A virtual private network:
a. is a password-controlled network for private users rather than the general public. b. is a private network within a public network. c. is an Internet facility that links user sites locally and around the world. d. defines the path to a facility or file on the web. e. none of the above is true.
A patent gives the inventor
A. the right to use the invention until development costs are recouped. B. exclusive right to manufacture, exploit, use, and sell the invention for a given time period. C. property rights for 10 years. D. the right to keep the patented process but not the product for five years.
Answer the following statement(s) true (T) or false (F)
1. A design or symbol that distinguishes a product from its competitors is called packaging. 2. Store-brand items demand higher prices and are therefore more profitable. 3. Generic products have no brand name at all. 4. The ultimate in brand loyalty is brand preference. 5. Companies use individual branding when developing a product mix with a recognized brand name.
Giving applicants a clerical aptitude test and then tracking their performance six months later is an example of
A. predictive validity. B. concurrent validity. C. content validity. D. correlational validity.