Why is sales forecasting is so important for a company? What are the negative ramifications of poor sales forecasting?
What would be an ideal response?
Inaccurate forecasts will ultimately lead to poor plans and negative ramifications for a company.
Some of the negative ramifications of poor sales forecasting are
Inventory / Working Capital Loss
Expedites / Missed Revenues
Excess & Obsolete Material or Finished Goods
Supplier Relationship Deterioration
Internal Administrative Costs
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What was Johnson & Johnson's response when in 1986, someone tampered with a bottle of its popular product Tylenol?
A) The company removed Tylenol from stores. B) The company produced a tamper-proof cap. C) both a and b D) neither a nor b
The failure of a manufacturer of a product to warn users of the dangerous propensities of a
product can constitute negligence. Indicate whether the statement is true or false
The pre-feasibility study is usually used to assess whether to conduct a full feasibility study
Indicate whether the statement is true or false
Most large advertisers use ad agencies or media-buying services to buy TV time because
A. stipulations require a certain degree of special expertise. B. FCC regulations require an intermediary. C. the process is complex and time-consuming. D. in-house media buyers are not allowed to handle such transactions. E. money is saved by purchasing many slots.