To the extent that a country sells more goods and services abroad than it buys, there will be:
A) a greater demand for its currency.
B) a surplus production of goods and services.
C) a scarcity of goods and services within the country.
D) a need for revaluation of its currency.
E) time for fluctuating its currency.
A
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________ attempts to influence consumers while they are in the store by catching their attention with signs and showcased merchandise
A) Brand placement B) An incentive program C) A promotional product D) A point of purchase display E) A trade show
Providing an alternative or counterproposal to a refusal for a request should be avoided since it would only heighten audience frustration over the bad news
Indicate whether the statement is true or false
Analyze the following statements to determine what would happen if the value of the euro appreciates relative to the dollar.
A. It would reduce the spending power of American consumers seeking to buy European products. B. The price of goods and services for European products would become evenly matched with American products. C. It would reduce the spending power of European consumers seeking to buy American products. D. The spending power of both American and European consumers would increase. E. It would increase the spending power of American consumers seeking to buy European products.
Digital CookwareDigital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of
sales promotion.Refer to Digital Cookware. Why might rebates be a really good sales promotion for Digital Cookware to use? A. They are useful in building long-term relationships with customers. B. They can create a great amount of publicity. C. They create mutually beneficial relationships between the manufacturer and its customers. D. They are good at enticing purchases, but most rebates are not redeemed. E. They can be piggybacked with similar products.