What is the term used for determining the path of an audio signal?
A. directing
B. routing
C. switching
D. all of these
E. none of these
B. routing
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The golden mean, when applied to communication, is rooted in the ability to find a ______.
a. bright side b. noble vice c. dark side d. middle ground
According to the text “generic benefits”
a. Should replace product features in body copy b. Are vague benefits that could apply to almost any product c. Are long lists of disconnected features used to fill space d. Are the result of drilling down to find benefits that satisfy specific wants and needs
There’s no fine line between production and programming
A. TRUE B. FALSE
Communicating in an ethical manner
A. relates to a listener's ability to reason. B. requires you to avoid controversial topics. C. is not necessary to be an effective speaker. D. requires you to be fair and honest in what you say.