The Earl of Sandwich is a fast food venture that offers healthy, whole-food, and vegetarian alternatives to traditional sandwiches. The company, which was founded in 2000, had expanded to 45 locations in the United States by 2010. Between 2010 and 2017, the company expanded to the international market, with 10 locations in Western Europe. Now Anjali, the CEO, is considering expanding into the Latin American market, with a new location in Santamaria. Anjali meets with her team to discuss researching the Santamarian market. What do you think is the first task the team should complete when making a decision about the viability of opening a location in Santamaria?
A. an investigation into Santamarian policies regarding preservation of the natural environment and health issues
B. a report on the shifting cultural milieu of Santamaria, in which there is a growing demand for new products and services.
C. an investigation into how widespread bribery and white-collar crime are in Santamaria compared to other Latin American countries
D. an investigation into how NAFTA and CAFTRA will affect the process of opening a franchise in Santamaria
Answer: D
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