When a public relations professional and her team answer questions related to the purpose of a social media campaign or a message they want to communicate through a website, they are ________
A) establishing objectives
B) determining criteria
C) determining benchmarks
D) selecting the right measurement tool
A
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Which of the following usually would be responsible for preparing operating center budgets?
a. managerial reporting officer b. budgeting department manager c. financial reporting officer d. operating line managers
Under which of the following conditions will an international organization move toward an integrated structure?
A) when it has a limited percentage of its total business in foreign countries B) when it has worldwide product diversity and a large-scale foreign business C) when it has low product diversity contributing a large portion of its foreign business D) when it has a limited number of product divisions in the foreign countries
Tyler's event planning company hired a new marketing assistant who focuses only on long-term organizational goals and objectives, ignoring the functional or operational level aspects of planning. For having a successful marketing planning experience, in which concept should the new assistant be trained?
A. Don't underestimate the implementation part of the plan. B. Stay strategic, but also stay on top of the tactical. C. Give yourself and your people room to fail and try again. D. Utilize input, but don't become paralyzed by information and analysis. E. Stay flexible.
Writing a message with a reading index appropriate to the audience guarantees that the message will be understood
Indicate whether the statement is true or false