Contrast conjoint analysis with MDS
What will be an ideal response?
Like multidimensional scaling, conjoint analysis relies on respondents' subjective evaluations. However, in MDS, the stimuli are products or brands. In conjoint analysis, the stimuli are combinations of attribute levels determined by the researcher. The goal in MDS is to develop a spatial map depicting the stimuli in a multidimensional perceptual or preference space. Conjoint analysis, on the other hand, seeks to develop the part-worth or utility functions describing the utility consumers attach to the levels of each attribute. The two techniques are complementary.
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Cash dividends of $50,000 were declared during the year. Cash dividends payable were $10,000 and $5,000 at thebeginning and end of the year, respectively. The amount of cash for the payment of dividends during the year is
a. $55,000 b. $50,000 c. $65,000 d. $60,000
Referring to Figure 2.1, the relative cost of steel in terms of aluminum is
a. 4.0 tons.
b. 2.0 tons.
c. 0.5 tons.
d. 0.25 tons.
Julia really doesn't like her new boss and is not happy with the new tasks she's been assigned and the long hours she's been working. Still, she truly believes in what the company is trying to accomplish. Julia has
A. poor job performance. B. low job involvement. C. low organizational commitment. D. poor job enrichment. E. low job satisfaction.
There are ______ approaches to solving learning curve problems.
a. three b. four c. five d. six