Actor Ashton Kutcher is doing advocacy work in the area of sex trafficking. How does his celebrity complicate or advance (or both) his role of narrator?

What will be an ideal response?


Well known to millennials, Kutcher brings star-power to the subject. People who know of
and like him might listen simply because he is well known and generally likeable. However, his celebrity does not bring with it expertise in the area, so listeners unfamiliar with his work on the
issue might question if Kutcher has anything relevant or useful to say. He will need to be sure to
indicate from where his knowledge comes, being careful to establish his credibility based on his
experience with the topic to make sure that audiences take him seriously as a narrator. He will
also need to speak only on those areas in which he has earned expertise through direct experience
or solid research. He should leave the rest to other experts.

Communication & Mass Media

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Communication & Mass Media