Age, rate of product use, location, and gender are all examples of common
A. demographic variables.
B. geographic characteristics.
C. targeting strategies.
D. psychographic variables.
E. segmentation variables.
Answer: E
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________ is also referred to as the level of support or service level.
A. Product breadth B. Product assortment C. Product satisfaction D. Product depth E. Product availability
When the size and purchasing power of a target segment can be determined, the segment is ________
A) measurable B) accessible C) substantial D) differentiable E) profitable
What is defined as fundamental premises that individuals hold about themselves and their functioning in the world?
A. core self-evaluation B. self-efficacy C. job involvement D. organizational commitment
One of the advantages of utilitarianism is that it is easy to apply in most real-life situations
Indicate whether the statement is true or false