________ are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals
A) Guides
B) Indexes and bibliographies
C) Directories
D) Nongovernmental statistical data
E) Standard Industrial Classification (SIC) codes
C
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The board of directors consists entirely of personal friends of the chief executive officer. This indicates a weakness in
a. the accounting system b. the control environment c. control procedures d. this is not a weakness
Under microeconomic theory, total revenue will continue to increase, but the rate of increase will diminish as more and more units are sold
Indicate whether the statement is true or false
________ refers to how many people were exposed to a brand through a promotional effort and ________ refers to how many times they were exposed
A) Reach; exposure B) Reach; efficiency C) Reach; frequency D) Efficiency; frequency E) Efficiency; synergy
The supply chain management element that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers' requirements is also referred to as:
a. Operations b. Transportation planning c. Logistics d. Procurement