The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called
A. test marketing.
B. idea screening.
C. concept testing.
D. prototype evaluation.
E. concept marketing.
Answer: C
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Marketers use cause-related marketing for the following reasons, except:
A) help develop stronger brands B) help move consumers toward brand loyalty C) encourage consumers to switch brands D) increase the level of brand parity
Yellow Dog Transit sold an old truck on December 31, 2016, for $18,400 cash. The following data was available when the truck sold: Acquisition cost $75,000 Estimated residual value at time of acquisition 8,000 Accumulated depreciation on December 31, 2016 after adjustment 53,600 When this transaction is recorded, it should include a(n)
a. Loss on Disposal account for $3,000 b. Decrease of $21,400 to the Truck account c. Gain on Disposal account for $3,000 d. Gain on Disposal account for $5,000
If a company uses LIFO for tax purposes, it must also use LIFO for financial reporting purposes
Indicate whether the statement is true or false
A construction firm wants to estimate the direct labor of a worker who will perform multiple iterations of tasks. The worker must do a total of 20 of these activities to reach steady state. The time estimated to perform the 20th iteration is 2 hours, and the learning rate for this repetitive activity is 70%. The cost of labor is $40/hr. Estimate the time necessary to complete the first activity.
a. 9.34 hours b. 8.43 hours c. 5.34 hours d. 10.31 hours