Give three examples of private law
Landlord/tenant regulations; contracts; covenants and restrictions on land use; easements; partnership agreements; leases.
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In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?
A) message evaluation B) respondent behavior evaluation C) online measurement D) recognition evaluation
Why was odd pricing used in the early twentieth century?
A. It was used to increase traffic flow into stores. B. Odd pricing saved on distribution costs. C. It reduced losses due to employee theft. D. It offered a limited number of predetermined price points making pricing easier. E. It eliminated confusion when a customer shopped in different locations.
The step in Lewin’s change model that includes the change process in which employees learn new, desirable behaviors, skills, values, and attitudes is ______.
a. freezing b. unfreezing c. refreezing d. moving
An Internet-based platform that compiles news stories based on a story's tagging is a ________
A) news aggregator B) hardware architecture C) media blog D) news intermediary E) non-media connector