The augmentation of an existing service line is a:
A. Service line extension
B. Service franchise
C. Major innovation
D. New service for the currently served market
E. Service improvement
Answer: A
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The typical approach to positioning is to inform consumers of a brand's membership before stating its point-of-difference
Indicate whether the statement is true or false
The three levels of business planning are ________
A) managerial, operational, promotional B) strategic, functional, operational C) portfolio, strategic, functional D) SWOT, strategic, tactical E) operational, functional, tactical
Assuming equal time intervals between the payments and a constant rate of return, which of the following cash flow patterns represents an annuity? Year 1 Year 2 Year 3 Year 4 Year 5 Year 6A)$1060? $1060? $1060? $1060? $1060? $1060? B)$590? $0? $590? $590? $590? $0? C)$130? $230? $330? $430? $530? $630?
A. A B. B C. C D. Any of the answers can represent an annuity.
A sales proposal is likely to be considered as effective when it:
A. requires interpretation by the customer due to usage of the seller's company jargon. B. has a logical flow that a customer can easily follow. C. is written in a flat and technical manner. D. uses the same template for all customers. E. appropriately assumes what is important to a buyer, without asking the buyer.