________ is the sorting, storing, and reselling of products to retailers or businesses
A) Wholesaling
B) Retailing
C) Franchising
D) Discounting
E) Logistics
A
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Web analytics is the process of analyzing the following, except:
A) where consumers went on a brand's website B) what consumers did within the website C) how the individual feels about the website D) what other sites were visited by the individual
Flitter reported net income of $17,500 for the past year. At the beginning of the year the company had $200,000 in assets and $50,000 in liabilities. By the end of the year, assets had increased to $300,000 and liabilities were $75,000. Calculate its return on assets:
A. 23.3%. B. 8.8%. C. 35.0%. D. 5.8%. E. 7.0%.
Which of the following is NOT true about a consumer's experience with a product?
A) The result of a product experience becomes part of the consumer's mental files. B) Consumers have to change their beliefs before purchasing a product. C) A consumer typically considers whether to make the same purchase decision again. D) If the experience is positive, the consumer might become a connector. E) If the experience is negative, the consumer may communicate negatively to others about the product.
The following arrangement is not listed as one of the options for providing a firm with foreign products-
A. independent overseas manufacturer. B. overseas joint venture. C. domestic subsidiary. D. in-bond plant contractor.