Firms with a geocentric predisposition have a ________ culture.
A. home country
B. regional
C. host country
D. global
Answer: D
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Comparative advertising works best when ________
A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals
The most dominant visual element should include the most important information
Indicate whether the statement is true or false.
Which of the following is not a particularly useful process for idea generation?
a. surveys b. observation c. brainstorming d. focus groups e. depth interviews
A ________ gives the individual establishing the trust the ability to direct income from the trust to his or her spouse over the spouse's life, and then to whomever else the individual wants the funds to go
A) Q-TIP trust B) sprinkling trust C) family trust D) living trust