A main objective of the workers' compensation system is to increase the role of lawyers and expert witnesses
a. True
b. False
Indicate whether the statement is true or false
False
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As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:
A) greater loyalty. B) more vulnerability to marketing actions. C) less vulnerability to marketing crises. D) more inelastic consumer response to price increases. E) more elastic consumer response to price decreases.
Amelia is the marketing manager at a cafe in Charleston, and is responsible for deciding the price of dishes included on the cafe's menu. The chef of the cafe introduced a new dish, which was initially priced at $20 by Amelia, but she increased its price slowly over a period of 6 months. In this scenario, Amelia utilized a ________ strategy.
A. penetration pricing B. price skimming C. target ROI D. competitor-based pricing E. value pricing
According to the text, it is typically easier for new businesses to change their business model because new businesses ______.
a. have the capital to fund business model changes b. have more changeable business models c. tend to be more open to change d. tend to be smaller and more agile
Which of the following is a three-party instrument?
A) Deed of trust B) Mortgage C) Both a deed of trust and a mortgage D) Neither a deed of trust nor a mortgage