Social media professionals need to have a ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user.

A. dual channel
B. omni channel
C. hyper channel
D. strategic channel


B. omni channel

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The principle of federalism places sovereignty in the federal government. 2. There are three methods to amend the U.S. Constitution. 3. Statutory construction is the term used to describe how legislatures draft and adopt laws. 4. Equity law empowers judges to provide fair remedies and relief to a variety of harms.

Communication & Mass Media

As a spin-off based on Marshall McLuhan's distinction between hot and cool media and the array of media in between, the Vivian textbook proposes an alternate continuum of media from

A) big-screen to small-screen media. B) personal media to mass media. C) ten-foot media to one-foot media. D) stand-alone media to web-connected media.

Communication & Mass Media

The hand gesture for "OK" is viewed positively in the United States and negatively in South

America. This reinforces the principle that nonverbal cues are ___________. a. trusted more than verbal cues b. cultural c. deliberate d. unintentional e. not to be trusted

Communication & Mass Media

Experts recommend that speakers dress similarly to their audience unless

A. the audience already knows the speaker well. B. the speaker wants to shock the listeners. C. the speaker's appearance is a presentational aid. D. the audience is elderly or from a foreign culture.

Communication & Mass Media