Instead of sending artfully arranged flower bouquets, an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements. The premium fruit is cut to mimic flowers, arranged in a basket, and carefully delivered to the recipient's home. One of the problems is convincing people that it is not a novelty product, but an attractive way to show how you feel about someone. Edible Arrangements will be using _____ advertising to promote its fruit bouquets.
A. pioneering
B. innovative
C. introductory
D. start-up
E. focused
Answer: A
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Which of the following factors justifies long-channel approaches to distribution during the
maturity stage in the product life cycle? A) increased level of control over the brand equity B) improved differentiation of the product from competing products C) high variety of available alternate channels D) cost savings from reduced number of channel partners
Major credit reporting agencies must provide consumers with free copies of their own credit reports every six months
Indicate whether the statement is true or false
Which of the following is an attribute of investment bankers?
A) They make long-term investments for banking institutions. B) They bear the risk of selling a security issue. C) They act as middlemen between the issuer and the banker. D) They provide the issuer with advice relating to the amounts of dividend to be paid.
Nobel economist Milton Friedman said that the social responsibility of a business is to make money for its shareholders. Into which school of social responsibility would you place Dr. Friedman?
a. Inherence b. Enlightened self-interest c. Invisible hand d. Social responsibility