All of the following are reasons qualitative data analysis can be challenging and misleading except
A. responses to closed-ended questions can include subtleties that a marketer might miss.
B. sample sizes can be small and therefore may not represent the general population of the target market.
C. interviews can be directed in a way that takes participants away from what they were thinking and toward what the researcher wants to hear.
D. marketers could misunderstand the feedback of respondents.
E. researchers may allow their own bias to influence their interpretation.
Answer: A
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The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and ________.
A. evaluating particular products B. creating a hierarchy of needs C. selecting the type of retail outlet D. developing consumer value perceptions E. establishing a purchase timeline
Answer the following statements true (T) or false (F)
1. One of the performance objectives included in the “triple bottom line” is the philosophical value the company creates. 2. U.S. companies are ahead of companies in Europe with regard to sustainable supply chains. 3. The carbon footprint of a supply chain does not refer to the use of energy-efficient lighting. 4. A functional strategy is more broad and abstract when compared to higher level strategies. 5. Until recently, operations managers had little input into a company’s corporate strategy.
Which of the following items violates a principle of questionnaire design?
a. Annual Income:Under $20,000 $20,000- $40,000 $40,000- $60,000 Over $60,000 b. Annual Income: $0 - $20,000 $20,001- $40,000 $40,001- $60,000 $60,001+ c. Annual Income: Under $20,000 $20,001- $40,000 $40,001- $60,000 Over $60,000 d. Annual Income:_____________
Develop a forecast for this data using simple exponential smoothing with an alpha of 0.66. Then calculate MAD, MSE and the tracking signal
What will be an ideal response?