Compare responsive marketing, anticipative marketing, and creative marketing. Which is the most proactive?
What will be an ideal response?
A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond. Creative marketers are proactive market-driving firms, not just market-driven ones.
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A ____________________ is a rule for carrying out an action or behavior.
Fill in the blank(s) with the appropriate word(s).
Reba is a director of Quantum Mechanix Corporation. Reba's rights, as a director, do not include a right to
a. indemnification. b. inspection. c. participation. d. self-dealing.
Fay, age 17, ordered a pair of skis on the installment plan. She paid $20 every month until she turned 18, the age of majority. The next day, she sold them to Sharon and disaffirmed the contract. Fay is:
A) still liable since she had to disaffirm before her 18th birthday. B) still liable because selling the skis amounts to a ratification. C) not liable because she disaffirmed the contract. D) not liable because skis are not necessaries.
Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision
What will be an ideal response?