The socio-cultural tradition is based on the premise that as people talk, they produce and reproduce culture.
a. true
b. false
Ans: a. true
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In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes
Internet Neutrality means:
a. Web sites do not take a position on political races. b. the Internet is free for everyone. c. Web site designers must register their site designation with a government agency. d. Internet providers must keep their networks open and available to carry all legal content.
The four categories of communication behavior that indicate increasing problems in a
marriage include all of the following EXCEPT: A) defensive behavior B) criticism or attacks on someone's personality C) display of contempt D) stonewalling
What are the two most common organizational patterns for persuasive speeches?
A. problem?solution and motivated sequence B. cause?effect and residues C. comparison?contrast and cause?effect D. conversion?aversion and analogy