Which of the following completes the sentence,’ ______ embraces software and processes that include the collective intelligence of a firm’s customers to more finely tune the offer and build intimacy between an organization and its customers'?
a. Data processing
b. Algorithmic marketing
c. Social CRM
d. Social media listening
e. Continuous modeling
c. Social CRM
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Communication among people from a variety of different cultures is ______.
a. co-cultural communication b. diverse interaction c. social diversity d. cultural interaction
________ flash an ad to a subject with an exposure interval that may range from less than one hundredth of a second to several seconds
A) Tachistoscopes B) Audiometers C) Polygraphs D) GPS systems E) Galvanometers
The effective interest rate on bonds is higher than the stated rate when bonds sell
a. at face value. b. above face value. c. below face value. d. at maturity value.
A step management can take that is INAPPROPRIATE to change a problem culture is
A. identifying which aspects of the present culture are supportive of good strategy execution and which ones are not. B. specifying what new actions, behaviors, and work practices should be prominent in the "new" culture. C. employing visible, forceful actions-both substantive and symbolic-to ingrain a new set of behaviors, practices and cultural norms. D. appointing a team of key managers and employees to design a plan for cultural change and then lead the internal effort to change the culture. E. talking openly about the problems of the present culture and how new behaviors will improve performance.