Arousing strong emotion can be beneficial when it
a. makes the audience cry.
b. is relevant to the topic and purpose.
c. confuses the audience.
d. makes the audience believe you.
b. is relevant to the topic and purpose.
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Which type of segmentation can center on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) usage occasions B) psychographic C) needs D) demographic E) geotargeting
The use of an international division structure can result in ______ within the firm. For example, there may be disagreements and power struggles between the domestic operations and the international division over product designs, priority in scheduling of production, or the prices that the domestic unit charges to the international unit.
Fill in the blank(s) with the appropriate word(s).
The implied warranty of merchantability does not apply to sales or leases by nonmerchants or casual sellers
Indicate whether the statement is true or false
Perfectly ________ correlated series move exactly together and have a correlation coefficient of ________, while perfectly ________ correlated series move exactly in opposite directions and have a correlation coefficient of ________
A) negatively; -1; positively; +1 B) negatively; +1; positively; -1 C) positively; -1; negatively; +1 D) positively; +1; negatively; -1