Before giving her presentation to the board, Sandra circulates through the room making small talk about the weather and last night's ballgame. Sandra is engaging in __________.

A. phatic communication
B. metamessaging
C. feedback
D. back-channeling


Answer: A

Communication & Mass Media

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Appleā€™s 1984 Super Bowl commercial was designed to do which of the following?

A. highlight the new features of the Macintosh computer B. promote the price of the new Macintosh computer C. make people aware that Apple was introducing a new computer D. show people how a Macintosh differed from an IBM computer

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________ interviews test applicants with novel situations that require them to think and respond on the spot

What will be an ideal response?

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When we choose factors such as the type of message, type of channel, and style of delivery that demonstrate our understanding of the organization's values and needs, what do we achieve?

a) Communication competenc b) Anxiety management c) Goal setting d) Situational knowledge

Communication & Mass Media