Which of the following was not discussed in the text as a breakthrough innovation?
A. Penicillin
B. The airplane
C. The Internet
D. Spanx
Answer: D
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Whereas ________ focus on what the product does, ________ focus on what the user experiences or gains
A) wants; needs B) selling points; benefits C) benefits; selling points D) actionable features; desirable benefits E) benefits; objections
Saber Promotional Services uses a job order system for costing and billing promotional services for dance and ballet performances. Saber has four public relations specialists and office staff. At the beginning of the year, Saber estimated the total cost of salaries and benefits for the public relations specialists at $404,000 and a total of 7100 billable hours for the year. The office and administrative costs were estimated at $676,000. The allocation base for office and administrative costs is billable hours. What rate would Saber use for allocating the cost of its office and administrative staff? (Round your answer to the nearest cent.)
A) $95.21 per hour B) $152.11 per hour C) $38.31 per hour D) $56.90 per hour
Which of the following statements is true regarding capital budgeting methods?
a. The Fisher rate can never exceed a company's cost of capital. b. The internal rate of return measure used for capital project evaluation has more conservative assumptions than the net present value method, especially for projects that generate a positive net present value. c. The net present value method of project evaluation will always provide the same ranking of projects as the profitability index method. d. The net present value method assumes that all cash inflows can be reinvested at the project's cost of capital.
As production increases, fixed costs per unit ____
A) increase B) decrease C) remain the same D) cannot be predicted