If television is considered a "ten-foot medium," a handheld mobile device such as a smart phone would be considered a __________ medium
Fill in the blank with correct word
one-foot
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What term refers to the delivery systems, such as the Internet and telephone lines, used for mass and mediated communication?
A. methods B. modes C. processes D. communications
What do concrete words, maxims, and the active voice help to increase in your message?
A. clarity B. vividness C. rhythm D. irony
The deliberate and systematic attempt to shape perceptions and direct behavior to obtain a response that furthers the desired intent of apublicist is known as
a. propagandas. b. persuasions. c. emotional appeals. d. third-party endorsements.
In order to identify the various perceived needs of organization members to develop a thorough needs analysis, trainers should:
A. interview the participants B. observe the participants C. survey the participants D. interview, observe, and survey the participants E. None of these answers are correct.