What are the three methods of job evaluation discussed in the book?
What will be an ideal response?
Job-ranking method, point-factor method, factor comparison method.
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Which of the following is the most important indicator of a company's financial health?
a. net cash flow from financing activities; b. net cash flow from investing activities; c. net cash flow from operating activities; d. net cash sales; e. none of these.
________ is the process through which the market offering is positioned in the consumer's mind to produce a perception of advantage
A) Brand knowledge B) Brand equity C) Brand alliance D) Brand categorization E) Brand strategy
When a company decides to satisfy a customer claim for a refund, exchange, or repair, ________
A) a well-written response gains nothing for the company B) the business has an opportunity to create goodwill C) the company should make it sound as if they're doing the customer a favor D) it must avoid beginning its message with a positive response E) the company should always apologize first
Federal, state and local ________ may apply to a business and may affect what it can do, how it can do it, and when and where it can operate.
A. regulations B. grants C. taxes D. zoning