Which of the following is a friendship need that is based on someone who helps you recognize your attributes (e.g., leadership skills, artistic talent, or sense of humor)?
a. utility
b. stimulation
c. affirmation
d. ego support
c
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Why did the industry begin offering legal Internet downloads on the same day as DVD releases?
a. Because a federal judge forced the industry to offer downloads. b. To satisfy the demands of BitTorrent users. c. Because Blu-Ray DVDs require additional bandwidth. d. To prevent piracy of first-run films.
Answer the following statement(s) true (T) or false (F)
1. The news release is the only appropriate tactic for communicating with radio, television, and newspapers. 2. According to the media database company Cision, its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources. 3. Within digital news releases you can include relevant URL links to provide further information. 4. A fact sheet must be labeled “Fact Sheet” at the top and include a headline and dateline. 5. The language used in a speech should be exactly like that used in all PR writing.
When choosing the best station to purchase or develop, according to your textbook, assessing the _______ is most important
a. local market characteristics b. station facilities c. available advertisers d. competing formats e. target audiences
The general purpose represents the
a. direction of the material in the speech. b. the objective of the speech. c. the main points of the body of the speech. d. the topic statement for the speech.