Fineman Associates Public Relations of San Francisco has become well-known for
A) becoming the world's largest public relations agency
B) compiling a list of the year's worst public relations disasters
C) winning the most public relations awards in history
D) paying the highest salaries among public relations agencies
E) presenting the Fineman Cup for Public Relations Excellence
Answer: B
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When decoding verbal messages, be _______in drawing conclusions
a. immediate b. tentative c. abrupt d. enthusiastic
Paul Lazarsfeld and Elihu Katz published the book Personal Influence in 1955, formally advancing the: a. notion that gatekeepers generally passed on media messages withoutscreening them
b. all of these. c. idea that the influence of opinion leaders tended to be vertical rather thanhorizontal. d. two-step flow theory.
One can maintain eye contact and establish a rapport with the audience to be familiar with the material.
Answer the following statement true (T) or false (F)
Below are excerpts from two speeches with the specific purpose "To inform my audience about the processes followed in the science of cryonics." In a well-developed essay, explain which excerpt does a better job implementing the guidelines for informative speaking discussed in Chapter 15 of your textbook. Support your answer with references to specific passages in each excerpt.Excerpt 1Options for cryogenic suspension include freezing the subject's head or complete body. In either case, the process entails complex scientific procedures that, for maximum functionality, must be implemented immediately upon the cessation of biological functioning. Measures must be taken to minimize tissue decomposition so as to ensure that the subject can be successfully resuscitated at some undetermined
future period.Excerpt 2Currently, when a person who has signed up to be cryonically suspended dies, a specific procedure, which was outlined in the book Cryonics: Reaching for Tomorrow, must be carried out.First, before death, an individual must decide whether to have his or her entire body frozen or just the head. If the whole body is to be frozen, it must be preserved upon death. Immediately after death-ideally within a matter of minutes-the patient is connected to a heart-lung machine and chemicals such as glucose and heparin are circulated with the oxygenated blood to help minimize the freezing damage. At the same time, the patient's internal temperature is reduced as quickly as possible using cold packs.If only the head will be frozen, a slightly different procedure must be carried out. The head must be surgically detached from the rest of the body and preserved in a separate container. You may be wondering, "Why would I preserve only my head?" The answer is, with some diseases the body is in a very poor condition. If this is the case and you choose to preserve your head only, you do so with the belief that medical science will be able to create a healthy new body for you in the future. What will be an ideal response?