__________ are three-dimensional representations
a. Photographs
b. Models
c. Graphs
d. Charts
b
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Savvy advertisers should be able to describe how their brand:
a. Beats the competition on price and value b. Touches one or more human needs c. Works based on research findings d. Will always remain relevant
If you use a tape recorder or a digital recorder in a research interview, you should keep it secret from the person being interviewed.
Answer the following statement true (T) or false (F)
Locus attributes what a person does based on internal or external factors
Indicate whether the statement is true or false
Today's U.S. alternative press has grown out of
A. a reaction to the conservatism of the 1980s. B. a desire by sophisticated readers for more political reporting. C. the post-World War II ethnic newspaper movement. D. the underground press of the 1960s.