In the context of the marketing mix, _____ is often the most flexible of the four Ps—the quickest element to change.
a. promotion
b. price
c. product
d. place
b. price
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A supply-based approach classifies competitors based on customer attitudes and behaviors
Indicate whether the statement is true or false
Tracing is a method used to verify the logical operations executed by a computer application
Indicate whether the statement is true or false
Melinda faces an ethical dilemma. She knows that the shareholders will lose profits if she agrees to the more expensive insurance coverage, yet she also wants to do what is best for her employees. Which of the following should Melinda do based on considerations of leaders and loyalty?
A. always do what is best for the employees B. always do what is best for the shareholders C. push the decision down to lower parts of the organization D. recognize that it is not uncommon for leaders to juggle a range of loyalties
When Kraft focused on cost-cutting with its older and established brands, leaving them to wither without much investment or modification, Kraft decided to ________ the older products
A) license B) maintain C) divest D) harvest E) review